{"id":6110,"date":"2024-06-22T11:28:15","date_gmt":"2024-06-22T02:28:15","guid":{"rendered":"https:\/\/corporate-branding.jp\/blog\/?p=6110"},"modified":"2024-06-22T11:30:25","modified_gmt":"2024-06-22T02:30:25","slug":"shrinkonomics","status":"publish","type":"post","link":"https:\/\/corporate-branding.jp\/blog\/shrinkonomics\/","title":{"rendered":"IMF(\u56fd\u969b\u901a\u8ca8\u57fa\u91d1)\u304c\u65e5\u672c\u306e\u7d4c\u6e08\u7e2e\u5c0f\u306b\u8b66\u9418\uff01\u4f01\u696d\u306e\u751f\u304d\u6b8b\u308a\u7b56\u306f\u3053\u308c\u3057\u304b\u306a\u3044"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6112\" src=\"https:\/\/corporate-branding.jp\/blog\/wp-content\/uploads\/2024\/06\/88c3f5d12c926c6cb871703ef9713606-1024x576.png\" alt=\"IMF(\u56fd\u969b\u901a\u8ca8\u57fa\u91d1)\u304c\u65e5\u672c\u306e\u7d4c\u6e08\u7e2e\u5c0f\u306b\u8b66\u9418\uff01\u4f01\u696d\u306e\u751f\u304d\u6b8b\u308a\u7b56\u306f\u3053\u308c\u3057\u304b\u306a\u3044\" width=\"920\" height=\"518\" srcset=\"https:\/\/corporate-branding.jp\/blog\/wp-content\/uploads\/2024\/06\/88c3f5d12c926c6cb871703ef9713606-1024x576.png 1024w, https:\/\/corporate-branding.jp\/blog\/wp-content\/uploads\/2024\/06\/88c3f5d12c926c6cb871703ef9713606-300x169.png 300w, https:\/\/corporate-branding.jp\/blog\/wp-content\/uploads\/2024\/06\/88c3f5d12c926c6cb871703ef9713606-768x432.png 768w, https:\/\/corporate-branding.jp\/blog\/wp-content\/uploads\/2024\/06\/88c3f5d12c926c6cb871703ef9713606-1536x864.png 1536w, https:\/\/corporate-branding.jp\/blog\/wp-content\/uploads\/2024\/06\/88c3f5d12c926c6cb871703ef9713606-107x60.png 107w, https:\/\/corporate-branding.jp\/blog\/wp-content\/uploads\/2024\/06\/88c3f5d12c926c6cb871703ef9713606.png 1100w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/p>\n<p><strong>Shrinkonomics<\/strong><strong>\u3063\u3066\u4f55\uff1f<\/strong><\/p>\n<p>Shrinkonomics\u306f\u3001\u82f1\u8a9e\u306e\u300cShrink\uff08\u7e2e\u3080\uff09\u300d\u3068\u300cEconomics\uff08\u7d4c\u6e08\u5b66\uff09\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u9020\u8a9e\u3067\u7d4c\u6e08\u304c\u7e2e\u5c0f\u3059\u308b\u72b6\u6cc1\u3068\u305d\u306e\u5f71\u97ff\u3092\u5206\u6790\u3059\u308b\u8003\u3048\u65b9\u3067\u3059\u30022020\u5e74\u306bIMF\u304c\u767a\u8868\u3057\u305f\u300cShrinkonomics: Lessons from Japan\u300d\u3068\u3044\u3046\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u65e5\u672c\u304c\u7d4c\u9a13\u3057\u305f\u7d4c\u6e08\u7e2e\u5c0f\u306e\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u4e16\u754c\u4e2d\u306e\u4f01\u696d\u304c\u5b66\u3076\u3079\u304d\u6559\u8a13\u304c\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u65e5\u672c\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u7d4c\u6e08\u306e\u7e2e\u5c0f\u306b\u5bfe\u5fdc\u3057\u3066\u304d\u305f\u304b\u304c\u8a73\u3057\u304f\u8aac\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u65e5\u672c\u3068\u3044\u3046\u306e\u306f\u767a\u5c55\uff08\u3082\u3061\u308d\u3093\u3067\u3059\u304c\uff09\u3067\u3082\u505c\u6ede\u3067\u3082\u306a\u304f\u300c\u7e2e\u5c0f\u300d\u306e\u898b\u672c\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u304c\u4eca\u5c5e\u3059\u308b\u5e02\u5834\u3082\u7e2e\u5c0f\u306e\u5f71\u97ff\u3092\u5fc5\u305a\u53d7\u3051\u307e\u3059\u3002\u4eca\u4f38\u3073\u3066\u3044\u308b\u3068\u8a00\u3063\u3066\u3082\u3001\u4eca\u3060\u3051\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\u65e5\u672c\u306e\u7d4c\u6e08\u7e2e\u5c0f\u304b\u3089\u5b66\u3076\u751f\u304d\u6b8b\u308a\u7b56<\/strong><\/p>\n<p>\u3054\u5b58\u77e5\u306e\u901a\u308a\u3001\u7d4c\u6e08\u304c\u7e2e\u5c0f\u3059\u308b\u3068\u3001\u4f01\u696d\u306f\u3088\u308a\u53b3\u3057\u3044\u7af6\u4e89\u306b\u76f4\u9762\u3057\u307e\u3059\u3002\u5e02\u5834\u304c\u72ed\u307e\u308b\u3068\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3082\u5909\u5316\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u4f1a\u793e\u3067\u3082\u5e02\u5834\u306e\u5927\u304d\u306a\u5909\u5316\u3084\u65b0\u305f\u306a\u53c2\u5165\u8005\u304c\u3044\u306a\u3044\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u306a\u3093\u3060\u304b\u53f3\u80a9\u4e0b\u304c\u308a\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u611f\u3058\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>\u3053\u3093\u306a\u3068\u304d\u306b\u751f\u304d\u6b8b\u308b\u305f\u3081\u306b\u306f\u3001\u4f01\u696d\u306e\u300c\u30d6\u30e9\u30f3\u30c9\u529b\u300d\u304c\u3068\u3066\u3082\u5927\u4e8b\u306a\u306e\u3067\u3059\u3002<\/p>\n<p><strong>\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u91cd\u8981\u6027<\/strong><\/p>\n<p>\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u7d4c\u6e08\u304c\u7e2e\u5c0f\u3057\u3066\u3082\u6d88\u8cbb\u8005\u306b\u9078\u3070\u308c\u3084\u3059\u3044\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u529b\u304c\u3042\u308c\u3070\u3001\u9867\u5ba2\u306e\u5fe0\u8aa0\u5fc3\u3082\u9ad8\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u5897\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u72ec\u81ea\u306e\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u3042\u308b\u3068\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u56f3\u308c\u3001\u4fa1\u683c\u3060\u3051\u306b\u983c\u3089\u305a\u306b\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u3046\u3084\u3063\u3066\u4ed8\u3051\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1fBtoC\u5546\u6750\u3060\u3051\u304c\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u300d\u3068\u8003\u3048\u304c\u3061\u3067\u3059\u304c\u3001BtoB\u4f01\u696d\u306b\u3082\u3082\u306e\u3059\u3054\u304f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<br \/>\n\u7e2e\u5c0f\u3057\u3066\u3044\u304f\u5e02\u5834\u306e\u4e2d\u3067\u3001\u9078\u3070\u308c\u308b\u300c\u5fc5\u7136\u6027\u300d\u3092\u4f5c\u3089\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u308f\u3051\u3067\u3059\u304b\u3089\u3002<\/p>\n<p><strong>Shrinkonomics<\/strong><strong>\u6642\u4ee3\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565<\/strong><\/p>\n<ol>\n<li><strong>\u900f\u660e\u6027\u3092\u78ba\u4fdd\u3059\u308b<\/strong>: \u7d4c\u6e08\u306e\u5148\u884c\u304d\u304c\u4e0d\u900f\u660e\u306a\u6642\u4ee3\u3060\u304b\u3089\u3053\u305d\u3001\u4f01\u696d\u306e\u900f\u660e\u6027\u304c\u4fe1\u983c\u3092\u7bc9\u304f\u9375\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u885d\u6483\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b<\/strong>: \u7af6\u4e89\u304c\u6fc0\u3057\u3044\u5e02\u5834\u3067\u76ee\u7acb\u3064\u305f\u3081\u306b\u306f\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li><strong>\u72ec\u81ea\u6027\u3092\u5f37\u5316\u3059\u308b<\/strong>: \u4ed6\u306b\u306f\u306a\u3044\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u6d88\u8cbb\u8005\u306b\u9078\u3070\u308c\u308b\u7406\u7531\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u5fc5\u7136\u6027\u3092\u8a34\u6c42\u3059\u308b<\/strong>: \u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u5b58\u5728\u3067\u3042\u308b\u3053\u3068\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u3059\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/li>\n<li><strong>\u7269\u8a9e\u6027\u3092\u6d3b\u7528\u3059\u308b<\/strong>: \u9b45\u529b\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3067\u3001\u6d88\u8cbb\u8005\u3068\u306e\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ol>\n<p><strong>\u3053\u308c\u306f\u5b9f\u306f\u30d9\u30ec\u30cd\u30c3\u30c4\u304c25\u5e74\u4ee5\u4e0a\u306e\u4f01\u696d\u306b\u5bfe\u3059\u308b<a href=\"https:\/\/www.wellenetz.co.jp\/branding\/\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u652f\u63f4\u306e\u4e2d\u3067\u898b\u3064\u3051\u305f\u30aa\u30ea\u30b8\u30ca\u30eb\u7406\u8ad6<\/a>\u306a\u306e\u3067\u3059\u3002\u82f1\u8a9e\u3067\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066TRUST\u7406\u8ad6\u3068\u8a00\u3044\u307e\u3059\u3002<\/strong><\/p>\n<p><strong>\u6210\u529f\u4e8b\u4f8b: \u65e5\u672c\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f<\/strong><\/p>\n<p>\u5b9f\u969b\u306b\u3001\u65e5\u672c\u306e\u4f01\u696d\u304cShrinkonomics\u306b\u5bfe\u5fdc\u3057\u3066\u6210\u529f\u3057\u305f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7e2e\u5c0f\u3059\u308b\u5e02\u5834\u3067\u751f\u304d\u6b8b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u30d9\u30ec\u30cd\u30c3\u30c4\u306e\u9867\u5ba2\u306e\u4e2d\u306b\u3001\u4e0a\u5834\u3057\u3066\u3044\u308b\u300c\u98df\u54c1\u88fd\u9020\u696d\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u4eba\u53e3\u304c\u5897\u3048\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3067\u3059\u3057\u3001\u30e9\u30a4\u30d0\u30eb\u306f\u5143\u3005\u591a\u3044\u3067\u3059\u306e\u3067\u3001\u8cfc\u5165\u91cf\u306f\u3069\u3093\u3069\u3093\u6e1b\u3063\u3066\u3044\u307e\u3059\u3002\u6709\u540d\u3067\u3042\u308b\u3053\u3068\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u4f1a\u793e\u306f\u3001\u4e0a\u8a18\u306eTRUST\u7406\u8ad6\u3067\u8a00\u3048\u3070\u300c\u885d\u6483\u6027\u300d\u300c\u72ec\u81ea\u6027\u300d\u300c\u5fc5\u7136\u6027\u300d\u3092\u6301\u3063\u305f\u6210\u5206\u3092\u958b\u767a\u3057\u3001\u3042\u308b\u7279\u5b9a\u306e\u60a9\u307f\u3092\u6301\u3064\u5e74\u4ee3\u5c64\u30fb\u30b8\u30a7\u30f3\u30c0\u30fc\u306b\u652f\u6301\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3042\u308b\u4f01\u696d\u9867\u5ba2\u306f\u300c\u5efa\u6750\u88fd\u9020\u696d\u300d\u3067\u3059\u3002\u3053\u306e\u696d\u754c\u306f\u4eba\u53e3\u6e1b\u306b\u3088\u308b\u4f4f\u5b85\u5efa\u7bc9\u7740\u5de5\u6570\u306e\u6e1b\u5c11\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3001\u3053\u306e\u5148\u3082\u4e0b\u304c\u3063\u3066\u3044\u304f\u4e88\u60f3\u304c\u51fa\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u9867\u5ba2\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3063\u305f\u3053\u3068\u306b\u3088\u308a\u300c\u72ec\u81ea\u6027\u300d\u3068\u300c\u5fc5\u7136\u6027\u300d\u3092\u898b\u3048\u308b\u5316\u3057\u305d\u308c\u3092\u300c\u7269\u8a9e\u6027\u300d\u3067\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3057\u3066\u898b\u8fbc\u307f\u5ba2\u306b\u55b6\u696d\u73fe\u5834\u3067\u4f1d\u3048\u3066\u884c\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u3053\u306e\u696d\u754c\u306e\u8ab0\u3067\u3082\u77e5\u3063\u3066\u3044\u308b\u8d85\u5927\u624b\u3092\u3053\u306e\u4f01\u696d\u306e\u90e8\u9580\u304c\u629c\u304d\u53bb\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p><strong>\u7d50\u8ad6: 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