{"id":6486,"date":"2025-03-29T14:14:38","date_gmt":"2025-03-29T05:14:38","guid":{"rendered":"https:\/\/corporate-branding.jp\/blog\/?p=6486"},"modified":"2025-03-29T14:14:38","modified_gmt":"2025-03-29T05:14:38","slug":"marketing_kpi","status":"publish","type":"post","link":"https:\/\/corporate-branding.jp\/blog\/marketing_kpi\/","title":{"rendered":"\u8cb4\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0KPI\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u672c\u5f53\u306e\u7406\u7531"},"content":{"rendered":"<p>\u300cSNS\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306f\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u3001\u306a\u305c\u304b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044&#8230;\u300d<br \/>\n\u300c\u8a18\u4e8b\u306e\u516c\u958b\u6570\u306f\u76ee\u6a19\u9054\u6210\u3057\u3066\u3044\u308b\u306f\u305a\u306a\u306e\u306b\u3001\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048\u306a\u3044&#8230;\u300d<br 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\/>\n\u8a18\u4e8b\u6295\u7a3f\u6570\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u56de\u6570\u306a\u3069\u300c\u4f55\u3092\u3057\u305f\u304b\u300d\u3070\u304b\u308a\u6e2c\u3063\u3066\u3001\u300c\u4f55\u304c\u5f97\u3089\u308c\u305f\u304b\u300d\u3092\u6e2c\u3063\u3066\u3044\u306a\u3044\u3002<\/li>\n<li><strong>\u898b\u6804\u3048\u306e\u826f\u3044\u6570\u5b57\u306b\u76ee\u304c\u3044\u304f<\/strong><br \/>\n\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u3044\u3044\u306d\u6570\u306a\u3069\u3001\u5897\u3048\u308b\u3068\u6c17\u6301\u3061\u3044\u3044\u3051\u308c\u3069\u5b9f\u306f\u58f2\u4e0a\u306b\u76f4\u7d50\u3057\u306a\u3044\u6307\u6a19\u306b\u6ce8\u76ee\u3057\u3059\u304e\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u304c\u898b\u3048\u306a\u3044<\/strong><br \/>\n\u5404\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u306b\u3069\u3046\u3064\u306a\u304c\u308b\u306e\u304b\u3001\u9053\u7b4b\u304c\u4e0d\u660e\u78ba\u3002<\/li>\n<li><strong>\u9867\u5ba2\u8996\u70b9\u304c\u6b20\u3051\u3066\u3044\u308b<\/strong><br \/>\n\u4f01\u696d\u306e\u6d3b\u52d5\u306f\u7d30\u304b\u304f\u6e2c\u3063\u3066\u3044\u308b\u306e\u306b\u3001\u300c\u9867\u5ba2\u304c\u3069\u3046\u53cd\u5fdc\u3057\u305f\u304b\u300d\u3092\u6e2c\u308b\u6307\u6a19\u304c\u5c11\u306a\u3044\u3002<\/li>\n<li><strong>\u6295\u8cc7\u5bfe\u52b9\u679c\u304c\u4e0d\u660e<\/strong><br \/>\n\u6642\u9593\u3068\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305f\u5206\u3001\u3069\u308c\u3060\u3051\u306e\u30ea\u30bf\u30fc\u30f3\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u3002<\/li>\n<\/ol>\n<p>\u3053\u3046\u3057\u305f\u554f\u984c\u3092\u62b1\u3048\u305f\u307e\u307e\u3060\u3068\u3001\u4e00\u751f\u61f8\u547d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u3057\u3066\u3082\u3001\u306a\u304b\u306a\u304b\u6210\u679c\u306b\u7d50\u3073\u3064\u304b\u306a\u3044\u307e\u307e\u3001\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u3060\u3051\u304c\u6d88\u8cbb\u3055\u308c\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u6210\u679c\u306b\u3064\u306a\u304c\u308bKPI\u8a2d\u5b9a\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n<p>\u3067\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u52b9\u679c\u7684\u306aKPI\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u4ee5\u4e0b\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>1. \u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3059\u308b<\/h3>\n<p>\u300c\u3068\u308a\u3042\u3048\u305a\u8a18\u4e8b\u3092\u66f8\u304f\u300d\u300cSNS\u3067\u6295\u7a3f\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u6d3b\u52d5\u3042\u308a\u304d\u306e\u767a\u60f3\u3067\u306f\u306a\u304f\u3001\u307e\u305a\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u5927\u304d\u306a\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300cEC\u30b5\u30a4\u30c8\u306e\u6708\u9593\u58f2\u4e0a\u309220%\u5897\u3084\u3059\u300d\u300c\u65b0\u898f\u9867\u5ba2\u3092\u670850\u4eba\u7372\u5f97\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u3059\u3079\u3066\u3053\u306e\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u624b\u6bb5\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>2. \u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u5927\u304d\u306a\u76ee\u6a19\u306f\u3044\u304d\u306a\u308a\u9054\u6210\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u306b\u81f3\u308b\u307e\u3067\u306e\u9053\u7b4b\u3092\u300c\u4e2d\u9593\u6307\u6a19\u300d\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300cEC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u309220%\u5897\u3084\u3059\u300d\u3068\u3044\u3046\u76ee\u6a19\u306a\u3089\uff1a<\/p>\n<ul>\n<li>\u5546\u54c1\u30da\u30fc\u30b8\u3078\u306e\u8a2a\u554f\u8005\u309230%\u5897\u3084\u3059<\/li>\n<li>\u5546\u54c1\u30da\u30fc\u30b8\u3067\u306e\u8cfc\u5165\u7387\u30925%\u304b\u30897%\u306b\u4e0a\u3052\u308b<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<h3>3. \u9867\u5ba2\u884c\u52d5\u306e\u30b9\u30c6\u30c3\u30d7\u3054\u3068\u306b\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u9867\u5ba2\u306f\u3044\u304d\u306a\u308a\u8cfc\u5165\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u8a8d\u77e5\u2192\u8208\u5473\u2192\u691c\u8a0e\u2192\u8cfc\u5165\u2192\u30ea\u30d4\u30fc\u30c8\u300d\u3068\u3044\u3046\u9053\u7b4b\u3092\u305f\u3069\u308a\u307e\u3059\u3002\u5404\u6bb5\u968e\u3067\u9069\u5207\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u8a8d\u77e5\u6bb5\u968e<\/strong>\u3067\u306f\u3001SNS\u306e\u30ea\u30fc\u30c1\u6570\u3084\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u3002 <strong>\u8208\u5473\u30fb\u691c\u8a0e\u6bb5\u968e<\/strong>\u3067\u306f\u3001\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u3084\u5546\u54c1\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u3002 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